Gotvene za nachinaeshti's story
A modern home for recipes, brand partnerships, and services.
A new website and brand for one of Bulgaria's cooking creators, built to showcase content, win brand requests, and present the team's services.
The project
Gotvene za nachinaeshti is a Bulgarian cooking brand that helps beginners make good home-cooked food. The team needed a website to showcase their blog posts and recipes, receive requests from brands, and present their services, with a modern brand to match.
The solution
A home for recipes and blog posts
The team publishes constantly, so the site is built around making content easy to add and easy to find.
- Recipes, organized. Visitors browse by meal type, from breakfast and appetizers to desserts and preserves, and get to the dish they want without digging.
- Blog posts and guides. Cooking guides and articles sit alongside the recipes, so the site works as a resource, not just a recipe list.
- Run by the team. New recipes and posts are added by the team directly, with no developer in the loop.
Requests from brands, in one place
The site is also how brands find and work with the team.
- A clear path for brands to get in touch, so partnership and advertising requests arrive in one place instead of scattered across DMs and comments.
- Partnerships with kitchen appliance and food brands have their own space, so the collaborations the team is proud of are visible.
Services, showcased
The team offers more than content, and the site now says so.
- Advertising, video and photo production, and studio rental are presented clearly, so a brand can see what is on offer and reach out.
A modern brand
The old look didn't match the quality of the content.
- A fresh, modern identity carried through the whole site, so the brand feels as professional as the work behind it.
- Fast and easy to use on every device, since most people cook with a phone in hand.
The result
Gotvene za nachinaeshti now has a modern website that shows off its recipes and blog, gives brands a clear way to get in touch, and presents its services, all managed by the team themselves.